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How Google™ AdWords™ Works

AdwordsPick specific keywords

When people search the web, they tend to use specific phrases like "yoga studio in springfield", rather than general ones like "yoga". So, when it comes to selecting keywords, be specific, and keep your ads (and budget) targeted to the most interested people.

Try out multiple ads

Ads, like keywords, help people decide if your business is what they're searching for. If you offer several different products or services, try creating a unique ad for each one. A yoga studio, for example, might want to create one ad for beginners and another for more advanced classes.

Target specific locations

AdWords makes it easy to put your message in front of people anywhere in the world. But what if you're only interested in potential customers within a 10-mile drive? No problem: you can use geo-targeting to show your ads in a particular area, whether it's a city, region, country or specific distance from your business.


Find Out if Google AdWords Can Work for Your Business

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Don't Try to Game Google!

If any web designer promises you that he or she has special inside expertise or secret magic tricks to “guarantee” you high search engine rankings or top placement on search results, beware, beware, beware.  All major search engines are now spending lots of money to fight against the very practices that these web designers are promising to you.

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